SEO Paper

Search Engine Optimization, usually abreviated with the term SEO describes the measurements that are taken in order to optimize the position of a webpage for a given search phrase at the main search engines.

The market of search engine optimization has grown in the past years, and in order to understand the main aspects of SEO it is necessary to deal with the 2 main fields, the off – and on the page factors which are described in the following chapters.

There are many different aspects of SEO, and the technology of search engines continues to improve in order to fight SEO Spam and possible manipulations of the search engine results.

Nevertheless, taking certain measures on ones webpage on and offline following the webmasters guidelines of the search engines can improve your ranking.

This SEO aspects are explained on the following pages, also explaining possible SEO spam techniques and the difference between on and off the page SEO possibilities.